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What "lifestyle" is social media espousing?

I just read several articles about Rachel Hollis, who evidently saw a rise to fame telling women what they most likely forgot--that they have to stop punishing themselves and begin living their dreams. She's written books and makes a ton of money on conferences telling women this. It's the American Dream for women--but is it?


We are told that if we work hard enough, we can accomplish anything. On surface, that sounds great. However, we have to ask ourselves--is this what we really want?


Let me give you an example. I know several people who dream of competing in Kona (i.e. not getting a charity slot or winning a lottery). One of my friends, after years of hard work and sacrifice, did. I know another who still dreams of this. This man has a full-time job and struggles to fit in solid workouts. His triathlon success has been relatively mediocre, and significant progress hasn't been made over the past several years. Perhaps in 20 years, when he is in his 50's, he might be able to eek a qualifying spot, but what was he really seeking?


I see various social media posts of people's highlight reels. Because I'm a former competitor, I still see posts of athletes post-race or post-workout. It makes me somewhat envious of their current level of fitness, but only somewhat.


But I also see the "influencers." Their pictures are hardly candid--like someone "just happened" to have snapped a photo of them while drinking coffee. I see many yoga influencers posting from an exotic location--as if yoga bliss can only be achieved there. Or perhaps an unrealistic pose is shot in their large conservatory with perfect lighting.


Some of these influencers might provide some motivation or information that is helpful. Yet many of them make their money "influencing" you to buy something--whether it's a book, a "course," or a product. Ultimately it gives you the impression that their life is wonderful, and your life can be wonderful if you have what they have.


It's all about feeding your insecurity and feeling of lack.


What causes us to follow some people and not others teaches social media and artificial intelligence what you truly desire. It points you to markets that prey upon your feeling that you aren't enough.